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, Managing Partner
P.O. Box 3281,
Montrose, CO 81401
Email: ethomas@marketdevelop.com
Phone: ((970) 209-8347
Fax: (702) 442-5990
Ed Thomas
has over 20 years of energy utility industry
experience in sales and marketing management in many segments of the
energy services industry. Ed authored an industry report on Home Energy
Audits, co-authored a report on Load Management Programs, and published
reports on Home Energy Loans and Geo Heat Pumps.
As Manager of Intermountain Energy Ed
Thomas led the marketing, sales, and operations of geothermal heat pumps
and other initiatives. During Ed’s tenure, Intermountain Energy doubled
its sales and installation capacity, and established marketing
relationships with neighboring electric cooperatives and national allies.
The company has sold and installed over 500 geothermal heat pumps since
1998.
Ed helped Delta-Montrose Electric
Association (DMEA) accelerate its efforts to research and develop new
energy products and services that promote energy efficiency and renewable
energy. Among his initiatives were:
Home Energy Makeover Contest (www.homeenergymakeover.com)
and Light Bulb Fund Raiser (www.lightbulbfundraiser.org)
As Marketing Director for the Association
of Energy Services Professionals (www.aesp.org)
Ed revitalized AESP’s Corporate Sponsor program and introduced its Group
Membership Program, resulting in over $150,000 in new association
revenues. Ed co-produced AESP’s Technology Symposium event in 2005 with
150 attendees and 13 technology partners. AESP's
Strategies email monthly newsletter was published by Ed.
Click for
archive.
Ed earned a Master’s of Science degree in Marketing from
The American University, Washington, DC; and a Bachelor’s of Science
degree in Communications from Butler University, Indianapolis. Among Ed's
other notable achievements, he served as a U.S. Navy spokesperson during
Desert Storm, quoted in USA Today and elsewhere. He prepared and
presented daily Pentagon news coverage briefings for senior officers and
was awarded the Navy Achievement Medal.
Click here for
full resume
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Katherine Johnson, Partner
1033 Lindfield Drive,
Frederick, MD 21702
Email: kjohnson@marketdevelop.com
Phone: (301)
461-4865
Fax: (301) 228-3870
Katherine Johnson is a Partner
with Market Development Group (MDG), a strategic marketing firm specializing in the energy efficiency field. For more than 15 years,
Katherine has conducted marketing analysis activities to determine
technical and market potential for a variety of energy efficient
technologies. She has also designed, launched, implemented, and evaluated
marketing and program activities for energy organizations throughout the
United States.
For one California utility, Katherine prepared detailed
segmentation studies and recommendations to reach diverse ethnic groups,
including developing action plans and strategies to influence
hard-to-reach groups. As the
Marketing and Finance Manager for the Geothermal Heat Pump Consortium,
Katherine managed a $3 million initiative to develop and implement a
national branding strategy for an energy efficient technology.
Katherine has
been published several times including "Geo Heat Pumps: Leading Energy
Utility Marketing Programs, Third Edition" which was released in
2007.
She also authored the
Geothermal Heat Pump
Chapter, Technical Handbook for the National Renewable Energy Laboratory,
Publication Date: January 2007.
Katherine has a
Masters in Business Administration from Rollins College with
concentrations in Marketing and Finance, and an undergraduate degree in
Business-Journalism from Indiana University. She is completing her
doctoral dissertation for a Doctors in Business Administration from the
University of Southern Queensland, Australia.
Click
here for full resume
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, Project Coordinator
Email:
cmahon@marketdevelop.com;
503/747-4817 (Pacific)
Corine Mahon is the Project
Coordinator with Market Development Group and responsible for its Web site
as well as sites for other events and organizations controlled by Market
Development Group. Additional responsibilities include event
registration, marketing pieces, and coordinating company
communications. She has a
Bachelor of Arts
degree with a major in Communications from California State University,
Fullerton, CA.
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