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 Attend this day-long workshop to
learn how to plan and implement Demand Side Management (DSM) programs. Learn how DSM can be a winning solution
for your consumers, your communities and your organization.
You
Will Learn:
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Proven strategies for planning and tactics for implementing Demand Side Management programs tailored to
your specific utility’s load objectives including energy efficiency and conservation, demand response and peak clipping, valley filling and load
shifting, and more.
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“Best practices” and critical lessons
learned from DSM programs designed, implemented and monitored by Western member utilities and other utilities nationwide.
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Methods needed to make the case for DSM
by demonstrating that demand side management investments in energy
efficiency are long-term resources for your utility and community.
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Who Should Attend:
Utility staff responsible for integrated resource planning and program implementation at public power and
cooperative-owned electric utilities or any one interested in learning more about ways to design and implement an effective DSM program.
Background:
Against the back drop of rising energy costs and less reliable sources of supply, Demand Side Management has
re-emerged as a strategy to reduce wholesale costs and lessen the impact of utility rate increases. The recent energy crisis has only accelerated
the need for utilities and other organizations in the electric industry to develop effective DSM strategies.
This workshop builds on the information presented at a Demand Side Management webinar on November 14, 2006
presented by Western Area Power Administration.
This workshop is part of a series of Demand Side Management training activities by Market Development Group for
Western Area Power Administration that included:
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Introduction to DSM Webinar on November 14
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First Workshop on January 24 at Tri-State Generations and Transmission headquarters, Westminster, CO
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Third Webinar scheduled for March
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Agenda:
breakfasts, lunch and
breaks sponsored by
Missouri River Energy Services
8:00 a.m.
Registration
with Continental Breakfast served
8:30 a.m.
How DSM Can Meet Your Load Objectives
Ed Thomas,
Market Development Group
Learn the basics of Demand Side Management strategies - energy
efficiency and conservation, demand response and peak clipping, valley
filling and load shifting, etc. Overview of the basic types of
programs that utilities are deploying throughout North America to
shape their demand to meet supply, transmission and distribution
constraints as well as competitive and pricing pressures. Understand
how smart metering and other technology advances are redefining DSM
opportunities at some utilities.
9: 15 a.m.
Getting Management Buy-In: The Drivers to Develop and Implement DSM
Programs
Panel discussion with senior staff from leading utilities nationwide that
have embraced DSM as a vital part of their utilities’ integrated resource planning. Candid discussion about how political and community
pressures drive utility decision making.
10:30 a.m.
Do the Math: Calculating and Articulating the Value of DSM
Katherine
Johnson, Market Development Group
Discover how utilities can articulate the value of Demand Side Management activities when setting utility budgets and rate
increases. Overview of the proven methods for projecting, measuring and evaluating DSM program effectiveness. Practical examples of how
utilities across North America cost-justify DSM program efforts with emphasis on the importance of “building in” objective measurement
components during the program design phase to streamline data collection during the evaluation phase.
12:00 noon
Roundtable Discussion of DSM Challenges
with lunch served
Panel Discussion of mid-level staff from Western member utilities sharing their greatest challenges in planning
and implementing DSM programs
1:30 p.m.
Launching and Reenergizing Your DSM Programs
Attendees will break into small group based on their utilities’ load objective
interests and program experience to get answers to specific concerns
3:00 p.m.
Identifying Next Steps and Program
Resource Needs
Moderators: Mike Radecki, Western Area Power
Administration
All attendees will hear summaries from the small group discussions. Together, attendees will identify what informational resources they
need most to proceed with program planning and implementation back at their utility.
4:00 p.m.
Closing Remarks and Adjourn
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About the Presenters:
Ed Thomas,
Managing Partner, Market Development Group
Ed has developed and launched nationally-recognized energy efficiency programs, including utility loan
programs, web-based energy bill audits, geothermal heat pump marketing, whole-house energy makeover contests and light bulb fund raisers. Ed
authored an industry report on Home Energy Audits, co-authored a report on Load Management Programs, and published a report on Home Energy
Loans. Ed earned an M.S. in Marketing from The American University, Washington, DC; and a B.S. in Communications from Butler University,
Indianapolis.
Katherine Johnson, Partner, Market Development Group
Katherine Johnson has completed technical analyses for Western member utilities, including Delta-Montrose Electric
Association and Colorado Springs Utilities. For DMEA, she has completed in-depth financial and load analyses to identify and quantify utility
impacts in lighting, geothermal heat pumps, and photovoltaics. Katherine has also written several books including a comprehensive analysis
describing successful Geo Heat Pump Marketing Strategies. She has a Masters in Business Administration (MBA) with concentrations in
Marketing and Finance from Rollins College and a Business-Journalism Degree from Indiana University.
Joni Livingston, Missouri River Energy Services
Joni
Livingston is the Energy Services Supervisor for Missouri River Energy
Services in Sioux Falls, South Dakota. Joni “grew up” in Public
Power, holding a variety of positions at Marshall Municipal Utilities in
Minnesota where she stayed for over 20 years. Joni joined MRES in
November of 1999 as a Key Accounts Representative working with member
utilities to build stronger relationships with their customers through
communications efforts, educational workshops, and energy services
programs. In 2006, Joni took on the role of Energy Services
Supervisor and began to lead an effort to develop demand-side management
programs for MRES.
Greg Padden, Great River Energy
Greg
Padden is the Pricing and Contracts Administrator for Great River Energy,
a generation and transmission cooperative headquartered in
Elk RiverMinnesotaUniversitySt. Thomas
in Minnesota.
Erin Peiffer, Iowa Association of Municipal Utilities
Erin has been affiliated with IAMU since 2000, joining
the staff full-time in early 2005. Her responsibilities include working
with many municipal gas and electric utilities to update and implement
their current demand-side management programs and state energy efficiency
plans. She has also helped interested member utilities start residential
HVAC equipment sizing programs at their utilities and has been involved
with conducting cost analyses of various demand side and supply side
resources for member utilities. Erin has a B.S. in Mathematical Decision
Sciences from the University of North Carolina at Chapel Hill.
Michael Radecki, Western Area Power Administration
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