How to Plan and Implement
Demand Side Management Programs

A Western Area Power Administration Energy Services Workshop

Tuesday, February 27, 2007 8:00 a.m. - 4:00 p.m.

Registration List

Co-sponsored and hosted by    
Missouri River Energy Services    

   3724 West Avera Drive, Sioux Falls, South Dakota    

to "Do the Math" & calculators                                    breakfasts, lunch and breaks sponsored by Missouri River Energy Services

Agenda:  

How DSM Can Meet Your Load Objectives by Ed Thomas, Market Development Group
Learn the basics of Demand Side Management strategies - energy efficiency and conservation, demand response and peak clipping, valley filling and load shifting, etc.  Overview of the basic types of programs that utilities are deploying throughout North America to shape their demand to meet supply, transmission and distribution constraints as well as competitive and pricing pressures.  Understand how smart metering and other technology advances are redefining DSM opportunities at some utilities.

Getting Management Buy-In: The Drivers to Develop and Implement DSM Programs 
Panel discussion with senior staff from leading utilities nationwide that have embraced DSM as a vital  part of their utilities’ integrated resource planning. Candid discussion about how political and community pressures drive utility decision making.

Do the Math: Calculating and Articulating the Value of DSM by Katherine Johnson, Market Development Group
Discover how utilities can articulate the value of Demand Side Management activities when setting utility budgets and rate increases.  Overview of the proven methods for projecting, measuring and evaluating DSM program effectiveness.  Practical examples of how utilities across North America cost-justify DSM program efforts with emphasis on the importance of “building in” objective measurement components during the program design phase to streamline data collection during the evaluation phase.

Calculators: Light Bulb Calculator - Customer Perspective, Lighting Calculator - Utility Perspective, TRC Calculator, and  TRC Example, Market Potential Calculator

12:00 noon Roundtable Discussion of DSM Challenges with lunch served

Panel Discussion of mid-level staff from Western member utilities sharing their greatest challenges in planning and implementing DSM programs

HVAC:Building Base Load and a Green Halo with Geo Heat Pumps

Home Energy Audits: Leveraging Whole House Initiatives (and Contractor Alliances) with Home Energy Makeover Contest

Lighting: Clipping Peaks (and Embracing Community Non-Profits) with a Light Bulb Fund Raiser

1:30 p.m. Launching and Reenergizing Your DSM Programs

Attendees will break into small group based on their utilities’ load objective interests and program experience to get answers to specific concerns

3:00 p.m.  Identifying Next Steps and Program Resource Needs

Moderators:  Mike Radecki, Western Area Power Administration
All attendees will hear summaries from the small group discussions.  Together, attendees will identify what informational resources they need most to proceed with program planning and implementation back at their utility. 

4:00 p.m.  Closing Remarks and Adjourn

 

About the Presenters:

Ed Thomas, Managing Partner, Market Development Group
Ed has developed and launched nationally-recognized energy efficiency programs, including utility loan programs, web-based energy bill audits, geothermal heat pump marketing, whole-house energy makeover contests and light bulb fund raisers.  Ed authored an industry report on Home Energy Audits, co-authored a report on Load Management Programs, and published a report on Home Energy Loans. Ed earned an M.S. in Marketing from The American University, Washington, DC; and a B.S. in Communications from Butler University, Indianapolis.

Katherine Johnson, Partner, Market Development Group
Katherine Johnson has completed technical analyses for Western member utilities, including Delta-Montrose Electric Association and Colorado Springs Utilities. For DMEA, she has completed in-depth financial and load analyses to identify and quantify utility impacts in lighting, geothermal heat pumps, and photovoltaics. Katherine has also written several books including a comprehensive analysis describing successful Geo Heat Pump Marketing Strategies. She has a Masters in Business Administration (MBA) with concentrations in Marketing and Finance from Rollins College and a Business-Journalism Degree from Indiana University.

Joni Livingston, Missouri River Energy Services
Joni Livingston is the Energy Services Supervisor for Missouri River Energy Services in Sioux Falls, South Dakota.  Joni “grew up” in Public Power, holding a variety of positions at Marshall Municipal Utilities in Minnesota where she stayed for over 20 years.  Joni joined MRES in November of 1999 as a Key Accounts Representative working with member utilities to build stronger relationships with their customers through communications efforts, educational workshops, and energy services programs.  In 2006, Joni took on the role of Energy Services Supervisor and began to lead an effort to develop demand-side management programs for MRES. 

Greg Padden, Great River Energy
Greg Padden is the Pricing and Contracts Administrator for Great River Energy, a generation and transmission cooperative headquartered in Elk River
Minnesota.  He is responsible for the management of GRE’s wholesale contract with its 28 member distribution cooperatives including:  power purchase contracts, key account sales contracts, general service rate design, and demand response and incentive rates.  Greg has over 16 years experience in the energy field including previous positions at Target Corporation, Xcel Energy, Cenerprise and the U.S. Navy.  Greg is a member of the Association of Energy Engineers, qualified as a Certified Energy Manager (CEM) and Certified Energy Procurement Professional (CEP) and a former naval surface warfare officer.   He has a B.A. degree in mathematics and a M.B.A. degree in management from the
University of St. Thomas in Minnesota.

Erin Peiffer, Iowa Association of Municipal Utilities
Erin has been affiliated with IAMU since 2000, joining the staff full-time in early 2005.  Her responsibilities include working with many municipal gas and electric utilities to update and implement their current demand-side management programs and state energy efficiency plans.  She has also helped interested member utilities start residential HVAC equipment sizing programs at their utilities and has been involved with conducting cost analyses of various demand side and supply side resources for member utilities.  Erin has a B.S. in Mathematical Decision Sciences from the University of North Carolina at Chapel Hill.

Michael Radecki, Western Area Power Administration

Useful Links:

Western Area Power Administration (WAPA)

Missouri River Energy Services

Market Development Group (MDG)

Homeenergymakeover.com

Lightbulbfundraiser.com

Fort Collins Utilities

Willmar Municipal Utilities

Iowa Association of Municipal Utilities

Colorado Springs Utilities

Tri-State Generation & Transmission 

National Action Plan for Energy Efficiency

"California Standard Practice Manual Economic Analysis of Demand-side Programs and Projects,"  Chapter 4, Total Resource Cost Test, pp. 18-22, Oct. 2001

"Total Resource Cost Effectiveness Test," Utility Brown Bag Series, Tom Eckman, Northwest Power and Conservation Council, Ken Keating, Bonneville Power Administration, Oct. 4, 2006

….and more to come….