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 Attend this day-long workshop to
learn how to plan and implement Demand Side
Management (DSM) programs. Learn how DSM can be a winning solution
for your consumers, your communities and your organization.
You
Will Learn:
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Proven strategies for planning and
tactics for implementing Demand Side Management programs tailored to
your specific utility’s load objectives including energy efficiency and
conservation, demand response and peak clipping, valley filling and load
shifting, and more.
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“Best practices” and critical lessons
learned from DSM programs designed, implemented and monitored by Western
member utilities and other utilities nationwide.
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Methods needed to make the case for DSM
by demonstrating that demand side management investments in energy
efficiency are long-term resources for your utility and community.
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 Who Should Attend:
Utility staff responsible for integrated
resource planning and program implementation at public power and
cooperative-owned electric utilities or any one interested in learning
more about ways to design and implement an effective DSM program.
Background:
Against the back drop of rising energy
costs and less reliable sources of supply, Demand Side Management has
re-emerged as a strategy to reduce wholesale costs and lessen the impact
of utility rate increases. The recent energy crisis has only accelerated
the need for utilities and other organizations in the electric industry to
develop effective DSM strategies.
This workshop builds on the information
presented at a Demand Side Management webinar on November 14, 2006
presented by Western Area Power Administration.
This workshop is part of a series of Demand
Side Management training activities by Market Development Group for
Western Area Power Administration that includes:
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Introduction to DSM Webinar on November 14 (to listen to archived
recording, click
here)
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Second Workshop on February 27 at
Missouri River Energy Services headquarters, Sioux Falls, SD
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Second Webinar scheduled for March
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Preliminary Agenda:
breakfasts, lunch and
breaks sponsored by
Tri-State Generation and Transportation Association,
Inc.
8:00 a.m.
Registration
with Continental Breakfast served
8:30 a.m.
How DSM Can Meet Your Load Objectives
Ed Thomas,
Market Development Group
Learn the basics of Demand Side Management strategies - energy
efficiency and conservation, demand response and peak clipping, valley
filling and load shifting, etc. Overview of the basic types of
programs that utilities are deploying throughout North America to
shape their demand to meet supply, transmission and distribution
constraints as well as competitive and pricing pressures. Understand
how smart metering and other technology advances are redefining DSM
opportunities at some utilities.
9: 15 a.m.
Getting Management Buy-In: The Drivers to Develop and Implement DSM
Programs
Panel
discussion with senior staff from leading utilities nationwide that
have embraced DSM as a vital part of their utilities’ integrated
resource planning. Candid discussion about how political and community
pressures drive utility decision making.
10:30 a.m.
Do the Math: Calculating and Articulating the Value of DSM
Katherine
Johnson, Market Development Group
Discover how utilities can articulate the value of Demand Side
Management activities when setting utility budgets and rate
increases. Overview of the proven methods for projecting, measuring
and evaluating DSM program effectiveness. Practical examples of how
utilities across North America cost-justify DSM program efforts with
emphasis on the importance of “building in” objective measurement
components during the program design phase to streamline data
collection during the evaluation phase.
12:00 noon
Roundtable Discussion of DSM Challenges
with lunch served
All
participants
are invited to share their greatest challenges in planning and
implementing DSM programs
1:30 p.m.
Launching and Reenergizing Your DSM
Programs
Attendees
will break into small group based on their utilities’ load objective
interests and program experience to get answers to specific concerns
3:00 p.m.
Identifying Next Steps and Program
Resource Needs
Moderators: Peggy Plate, Western Area Power
Administration
All attendees will hear summaries from the small group discussions.
Together, attendees will identify what informational resources they
need most to proceed with program planning and implementation back at
their utility.
4:00 p.m.
Closing Remarks and Adjourn
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About the Presenters:
Ed Thomas,
Managing Partner, Market Development Group
Ed has developed and launched
nationally-recognized energy efficiency programs, including utility loan
programs, web-based energy bill audits, geothermal heat pump marketing,
whole-house energy makeover contests and light bulb fund raisers. Ed
authored an industry report on Home Energy Audits, co-authored a report
on Load Management Programs, and published a report on Home Energy
Loans. Ed earned an M.S. in Marketing from The American University,
Washington, DC; and a B.S. in Communications from Butler University,
Indianapolis.
Katherine
Johnson, Partner, Market Development Group
Katherine Johnson has completed technical
analyses for Western member utilities, including Delta-Montrose Electric
Association and Colorado Springs Utilities. For DMEA, she has completed
in-depth financial and load analyses to identify and quantify utility
impacts in lighting, geothermal heat pumps, and photovoltaics. Katherine
has also written several books including a comprehensive analysis
describing successful Geo Heat Pump Marketing Strategies. She has a
Masters in Business Administration (MBA) with concentrations in
Marketing and Finance from Rollins College and a Business-Journalism
Degree from Indiana University.
Peggy Plate, Western Area Power Administration
Gail Connors, Colorado Springs Utilities
Ms. Conners is an issues manager in the
Issues Management Department for Colorado Springs Utilities, a four
service (electric, gas, water and wastewater) municipal utility. She
currently is responsible for public input and outreach on capital projects
and strategic/master plans. Gail graduated with a B.S. in Communications
from Ithaca College, New York. She has more than 20 years of
communication experience. Previously, she was a public information officer
for an Albany, New York School District, as well as the City of Reno.
Prior to relocating to Colorado Springs, Gail led the public participation
and information process for the regional multi-million dollar Reno
Railroad Corridor Project (know as ReTRAC). She’s the author of
Good News! How to Get the Best Possible Media Coverage for your
School and has had articles published in various publications
which include: Public Power, Water Environment and
Technology, Dig magazine, Government West,
Public Works, and the Troy Record. Gail is mom
to Boomerang and Ripley Conners, two very spoiled yellow labs!
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