“How to Plan and Implement
Demand Side Management Programs”

A Western Area Power Administration Energy Services Workshop

Wednesday, January 24, 2007 8:00 a.m. - 4:00 p.m.

Co-sponsored and hosted by Tri-State Generation and Transmission, 1100 W. 116th Avenue, Westminster, Colorado

Attend this day-long workshop to learn how to plan and implement Demand Side Management (DSM) programs. Learn how DSM can be a winning solution for your consumers, your communities and your organization.

You Will Learn:

Proven strategies for planning and tactics for implementing Demand Side Management programs tailored to your specific utility’s load objectives including energy efficiency and conservation, demand response and peak clipping, valley filling and load shifting, and more.
“Best practices” and critical lessons learned from DSM programs designed, implemented and monitored by Western member utilities and other utilities nationwide.
Methods needed to make the case for DSM by demonstrating that demand side management investments in energy efficiency are long-term resources for your utility and community.

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Who Should Attend:

Utility staff responsible for integrated resource planning and program implementation at public power and cooperative-owned electric utilities or any one interested in learning more about ways to design and implement an effective DSM program.

Background:

Against the back drop of rising energy costs and less reliable sources of supply, Demand Side Management has re-emerged as a strategy to reduce wholesale costs and lessen the impact of utility rate increases. The recent energy crisis has only accelerated the need for utilities and other organizations in the electric industry to develop effective DSM strategies.

This workshop builds on the information presented at a Demand Side Management webinar on November 14, 2006 presented by Western Area Power Administration.

This workshop is part of a series of Demand Side Management training activities by Market Development Group for Western Area Power Administration that includes:

Introduction to DSM Webinar on November 14 (to listen to archived recording, click here)
Second Workshop on February 27 at Missouri River Energy Services headquarters, Sioux Falls, SD
Second Webinar scheduled for March

Agenda:

breakfasts, lunch and breaks sponsored by Tri-State Generation and Transportation Association, Inc.

8:00 a.m. Registration with Continental Breakfast served

8:30 a.m. How DSM Can Meet Your Load Objectives

Ed Thomas, Market Development Group
Learn the basics of Demand Side Management strategies - energy efficiency and conservation, demand response and peak clipping, valley filling and load shifting, etc. Overview of the basic types of programs that utilities are deploying throughout North America to shape their demand to meet supply, transmission and distribution constraints as well as competitive and pricing pressures. Understand how smart metering and other technology advances are redefining DSM opportunities at some utilities.

9: 15 a.m. Getting Management Buy-In: The Drivers to Develop and Implement DSM Programs

Panel discussion with senior staff from leading utilities nationwide that have embraced DSM as a vital part of their utilities’ integrated resource planning. Candid discussion about how political and community pressures drive utility decision making.

10:30 a.m. Do the Math: Calculating and Articulating the Value of DSM

Katherine Johnson, Market Development Group
Discover how utilities can articulate the value of Demand Side Management activities when setting utility budgets and rate increases. Overview of the proven methods for projecting, measuring and evaluating DSM program effectiveness. Practical examples of how utilities across North America cost-justify DSM program efforts with emphasis on the importance of “building in” objective measurement components during the program design phase to streamline data collection during the evaluation phase.

12:00 noon Roundtable Discussion of DSM Challenges with lunch served

All participants are invited to share their greatest challenges in planning and implementing DSM programs

1:30 p.m. Launching and Reenergizing Your DSM Programs

Attendees will break into small group based on their utilities’ load objective interests and program experience to get answers to specific concerns

3:00 p.m. Identifying Next Steps and Program Resource Needs

Moderators: Peggy Plate, Western Area Power Administration
All attendees will hear summaries from the small group discussions. Together, attendees will identify what informational resources they need most to proceed with program planning and implementation back at their utility.

4:00 p.m. Closing Remarks and Adjourn

About the Presenters:

Ed Thomas, Managing Partner, Market Development Group
Ed has developed and launched nationally-recognized energy efficiency programs, including utility loan programs, web-based energy bill audits, geothermal heat pump marketing, whole-house energy makeover contests and light bulb fund raisers. Ed authored an industry report on Home Energy Audits, co-authored a report on Load Management Programs, and published a report on Home Energy Loans. Ed earned an M.S. in Marketing from The American University, Washington, DC; and a B.S. in Communications from Butler University, Indianapolis.

Katherine Johnson, Partner, Market Development Group
Katherine Johnson has completed technical analyses for Western member utilities, including Delta-Montrose Electric Association and Colorado Springs Utilities. For DMEA, she has completed in-depth financial and load analyses to identify and quantify utility impacts in lighting, geothermal heat pumps, and photovoltaics. Katherine has also written several books including a comprehensive analysis describing successful Geo Heat Pump Marketing Strategies. She has a Masters in Business Administration (MBA) with concentrations in Marketing and Finance from Rollins College and a Business-Journalism Degree from Indiana University.

Peggy Plate, Western Area Power Administration

Gail Connors, Colorado Springs Utilities
Ms. Conners is an issues manager in the Issues Management Department for Colorado Springs Utilities, a four service (electric, gas, water and wastewater) municipal utility. She currently is responsible for public input and outreach on capital projects and strategic/master plans. Gail graduated with a B.S. in Communications from Ithaca College, New York. She has more than 20 years of communication experience. Previously, she was a public information officer for an Albany, New York School District, as well as the City of Reno. Prior to relocating to Colorado Springs, Gail led the public participation and information process for the regional multi-million dollar Reno Railroad Corridor Project (know as ReTRAC). She’s the author of Good News! How to Get the Best Possible Media Coverage for your School and has had articles published in various publications which include: Public Power, Water Environment and Technology, Dig magazine, Government West, Public Works, and the Troy Record. Gail is mom to Boomerang and Ripley Conners, two very spoiled yellow labs!

Registration fee is $95 per person for Western member utility staff and $195 per person for all others.
Fee includes workshop registration, handouts, continental breakfast, and lunch.

Hotel Information:
La Quinta Inn 345 W. 120th Avenue Westminster, CO 80234 303-252-9800	Comfort Suites 12085 Delaware Street Westminster, CO 80030 303-429-5500	Fairfield Inn 12080 Melody Drive Westminster, CO 80234 303-255-3100

“How to Plan and Implement Demand Side Management Programs”